AMAZON A TO Z
Piyush Goyal had urged Amazon to partner with local retails and smaller stores
Flipkart, Myntra and Reliance have already tied up with retail partners for deliveries
As Amazon CEO and founder Jeff Bezos concluded his three-day visit to India, he announced that Amazon has partnered with thousands of kirana stores across the country, which will now act as delivery points.
The development comes after the minister of commerce Piyush Goyal has emphasised on propping up India’s kirana stores through partnerships with ecommerce marketplaces and platforms. In November 2019, Goyal had a meeting with Amazon, where he had reportedly urged the company to include kirana stores in their business model.
 |
| AMAZON ATOZ |
However, when the reports came out, traders’ body Confederation of All Indian Traders (CAIT) wasn’t too happy with the commerce ministry’s new initiative. The association came forward and refused to take any such offer.
The association also said that they’ll prefer working with larger retail stores instead of going for ecommerce business, which is largely responsible for eating into their businesses. The body also specified that the commerce ministry or DPIIT had not consulted or informed them before taking up any such discussion.
Over the last one year, several online marketplaces have started realising the strategic advantages in partnering with such neighbourhood or kirana stores. Partnering with kirana stores has become a new trend for both retail and digital platforms such as Myntra, Walmart, Flipkart, Reliance, Grofers and Bigbasket.
No comments:
Post a Comment